From inconsistent marketplace ads to 11.23× ROAS.

High spend was not translating into efficient marketplace revenue.

The account had inconsistent and low ROAS, high spend with limited revenue output, budget leakage on non-performing keywords and no clear scaling framework.

• Inconsistent and low ROAS.
• High spend with limited revenue output.
• Budget leakage on non-performing keywords.
• No clear campaign scaling framework.
• Absence of data-driven decision-making.

Turn marketplace ads from a cost centre into a profit-driving engine.

The objective was to scale ecommerce revenue across Amazon and Flipkart while improving ROAS and building a repeatable advertising system.

• Scale ecommerce revenue.
• Improve ROAS.
• Create a profitable, structured ad system across marketplaces.

A four-part performance framework.

The plan moved from broad, inefficient activity to controlled optimisation using keywords, campaign structure, budgets and continuous monitoring.

• Keyword optimisation: scale high-converting terms and remove irrelevant keywords.
• Campaign restructuring: use auto campaigns for data mining, then migrate winning keywords to manual campaigns.
• Budget optimisation: allocate more to high-performing segments and cut low-ROAS areas.
• Continuous monitoring: daily and weekly tracking with real-time optimisation.

Data mining fed manual scaling.

The operating flow moved from auto campaigns to keyword harvesting, manual campaigns, budget reallocation and continuous optimisation.

• Auto campaigns used for discovery and data mining.
• High-intent keywords harvested and controlled in manual campaigns.
• Winning segments received more budget.
• Low-return areas were cut quickly.
• Daily and weekly reviews kept scaling decisions current.

ROAS improved sharply by March.

The results dashboard shows stronger efficiency as the campaign structure matured, with March producing the highest ROAS while using lower ad spend than the earlier months.

Spend became more controlled and returns became stronger.

The key change was the shift from undirected marketplace spend to an operating system for discovery, control, reallocation and scaling.

• Keyword decisions became intent-led rather than broad.
• Auto and manual campaigns had distinct roles.
• Budget followed performance rather than remaining fixed.
• Performance reviews became continuous rather than reactive.

Make marketplace spend accountable to profitable growth.

If Amazon or Flipkart spend is rising faster than revenue, start with the campaign structure, search terms, budget allocation and review cadence.